Introduction

Welcome here!!! First of all, I would like to say “Hi” to all the visitors for spending some time to read my blog. This blog is specially created for my ABDM 4064 Business Research individual project.

Does the logo above look familiar? I am sure that the answer from you guys is definitely “Yes”. This is the logo of my target franchise, Subway Restaurant. I have decided to carry out a series of research towards Subway for my project. The main purpose of this business research is to investigate and identify Subway's level of customer satisfaction. Upon the completion of this research, we can find out "Until what degree do all the Subway's customers satisfy with several aspects of this restaurant?". 

In order to obtain the needed result easily and conveniently, I have targeted the Subway store which is located at KL Festival City Mall since it is quite near from my hostel.   

                                            Address : S23, KL Festival City Mall, 

          67, Jalan Taman Ibu Kota,
  Taman Danau Kota, 

                  Setapak, 53300 Kuala Lumpur. 

The outlook of Subway KL Festival City Mall.

  

Before entering the main topic, let me tell you more about Subway Restaurant first.

Subway is a fast food franchise which is originated from United States of America. It is owned and run by Doctor’s Associates, Inc. (DAI).  Its core product is submarine sandwich which is also known as “sub”. Besides, this franchise also sells other products such as salad, wraps, cookies, muffins and doughnuts. However, the content of menu may be different in certain countries due to cultural tastes, customs and religious preferences.  

Subway was founded by a 17-year-old young guy named Fred DeLuca in 1965. The first store was located at Bridgeport, Connecticut. At the beginning, the store was named as Pete's Submarines. After that, the restaurant’s name was being changed to “Pete's Subway” because the original name sounded like Pizza Marines. The business expanded rapidly and finally went globally. 

Now, it has become the largest made-to-order submarine sandwich franchise in the world. There are 38,290 Subway stores in 99 countries around the globe. Besides, it has become the first choice for those consumers who prefer quick and nutritious food. Moreover, it is also considered as one of the most successful fast food franchise in the world.

Fred DeLuca, the founder of Subway

The first Subway store which is located at Bridgeport, Connecticut