Research Analysis

The bar charts below show the results of my research which were obtained from 20 respondents.

Chart 1 :

Table 1 :

Frequency of visiting Subway KL Festival City Mall	Average Number
The first time	0.15
Less than once per month	0.10
Once per month	0.05
Two to four times per month	0.25
More than four times per month	0.45

Chart 1 shows the frequency of visiting Subway KL Festival City Mall by 20 respondents. From the chart, we can see that there are 3 out of 20 respondents who visited this Subway outlet for the first time. Besides, there are 2 respondents and 1 respondent who visit the outlet less than once per month and once per month respectively. For the visit of two to four times per month, there are 5 respondents in total. The rest of the respondents which means 9 of them are loyal customers since they visit the outlet more than four times per month.

Chart 2 :

Table 2 :

Aspects	Average Number
	Very Dissatisfied	Dissatisfied	Neutral	Satisfied	Very Satisfied
Taste of The Food	0.00	0.00	0.15	0.60	0.25
Choices in Menu	0.00	0.05	0.25	0.55	0.15
Price	0.20	0.45	0.25	0.10	0.00
Speed of Service	0.00	0.00	0.05	0.40	0.55
Friendliness of Staff	0.00	0.05	0.40	0.45	0.10
Store Appearance	0.00	0.05	0.30	0.60	0.05

Chart 2 shows the customer satisfaction level towards Subway KL Festival City Mall in several aspects. For taste of the food, 3 out of 20 respondents commented neutral, 12 and 5 respondents chose satisfied and very satisfied respectively. For choices in menu, 5 respondents commented neutral while 11 and 3 respondents think that it is satisfied and very satisfied respectively. There is just one respondent dissatisfied with it. Besides, for price, the responses are more to the negative side. There are 4 out of 20 respondents who are very dissatisfied with it. Meanwhile, 9 respondents chose dissatisfied. There are just 5 and 2 respondents who chose neutral and satisfied respectively. Furthermore, for the speed of service, there is one respondent chose neutral only while 8 respondents are satisfied with it. The rest of the respondents feel very satisfied with the service speed. In addition, for staff’s friendliness, one respondent is dissatisfied with it. However, there are 9 and 2 respondents who chose satisfied and very satisfied respectively. The rest 8 respondents just commented neutral to it. Lastly, for store appearance, there is only one respondent did not satisfy with it. However, a total of 12 respondents are satisfied with it. Meanwhile, there is one respondent who is very satisfied with it. The rest 6 respondents gave neutral comments. 

Chart 3 :

Table 3 :

Likeness to Visit Again	Average Number
Very unlikely	0.05
Unlikely	0.05
Neutral	0.20
Likely	0.50
Very likely	0.20

Chart 3 shows the likeness of respondents to visit Subway KL Festival City Mall again. From the chart above, we can see that there is only one respondent who is very unlikely to visit the outlet again. The same number of respondent falls to unlikely category. Besides, 4 out of 20 respondents chose neutral which indicates that their likeness for next visit depends on situation. In the other hand, for those who are likely and very likely to have next visit to the outlet, there are 10 and 4 respondents respectively. 

Chart 4 :

Table 4 :

Likeness to Recommend to Others	Average Number
Very unlikely	0.05
Unlikely	0.05
Neutral	0.35
Likely	0.55
Very likely	0.00

Chart 4 shows the likeness of respondents to recommend Subway KL Festival City Mall to others. From the chart, for very unlikely and unlikely categories, there is only one respondent for each category. Meanwhile, there are 7 respondents in total who commented neutral. The rest of the respondents are likely to recommend the outlet to others such as family, friends and colleagues.